Dana Denis-Smith is the CEO of Obelisk Support and the founder of the First 100 Years campaign. A TedX speaker, Dana is regularly invited to address industry events and comment in the media on gender equality, entrepreneurship and legal technology. In 2020, she was recognised for her work as a women's advocate and champion of gender equality with the Special Contribution Award at the Women in Law Awards. In 2019, she was awarded the Outstanding Achievement in Legal Services by The Legal 500 and, in 2018, she was voted Legal Personality of the Year at the LexisNexis Awards. Dana was shortlisted in the 2022 FT Innovative Lawyers Europe awards, and she was awarded her second honorary doctorate in laws from the University of Glasgow in recognition of her contribution, achievements, and positive impact on the legal profession in June 2022. In October 2022, Dana took her seat as an elected Council member of The Law Society to represent women solicitors and support DEI across the solicitors’ profession. In 2010, she founded Obelisk Support to provide flexible legal solutions to FTSE100 and law firms by working with lawyers that needed to work remotely and more flexibly around their family or other caring commitments. Obelisk Support was highly commended at the 2022 Lawyer Awards for ‘Law Company of the Year’ and is again ranked in Chambers and Partners 2022 as a leading service provider – praised by clients for being "commercial and flexible".

In 2020 Obelisk Support won Supplier of the Year at the Women in Law Awards. In September 2023 Obelisk Support became a certified B Corporation; one of only eleven legal businesses to achieve B Corp status.

In 2014, Dana founded the First 100 Years, a national charitable campaign to celebrate the first 100 years of women in the legal profession in the United Kingdom and Ireland. Under Dana’s leadership the campaign has created a lasting legacy for future generations of lawyers, involving institutions such as the British Library, Supreme Court and The Law Society. As of 2020, the campaign is now replaced by the Next 100 Years, focusing on the future of the legal profession for women.